Shift is a multi-media company that focuses on the exploding environmental movement through a pop culture lens. Aimed at an emerging mainstream that is environmentally conscious, Shift entertains, inspires, and informs readers about practical advances in renewable energy, sustainable architecture, eco-travel, hybrid cars, organic food and fashion, and much more. Our vision is based upon the premise that all individuals can have a positive impact on the environment through their daily lifestyle decisions. Shift celebrates the many choices now available to consumers and demonstrates that not only is it easy being green, its practical, fun, and even sexy.

Be part of our online community as it grows, and look for us on TV and newsstands soon.