The Business of Going Green
Going “Green” and being socially responsible is a growing rage among big business and the investment community. With oil prices still in the range of 20 year highs, even after adjusted for inflation, and a not so stable political environment, now would seem as good a time as any to be concerned with alternative energy sources and all things that promote smart consumption. So, what can you do from a financial perspective to participate? Most of us are not engineers doing fuel cell research or working for a consumer watch group. However, we might want to look at a hybrid car or investing in one of the many “Socially Responsible” investment options out there.
So, our purpose here is pretty simple. To help you find answers to questions like, “does it really make financial sense for me to buy the Highlander Hybrid or am I better off giving the savings to my favorite charity?” We like the idea of helping you get that answer without you having to know the details of the Energy Act. Unless of course you think mastering the Internal Revenue Service Code sounds like fun in which case we wouldn’t want to interfere. In fact, if that is your idea of a good time make sure to forward your CV to Jason and Aaron, you could be exactly who they are looking for to emcee the Shift Launch party.
Anyway, our goal here is to help you get the answers you need. So, with that in mind we are going to put pencil to paper (actually, it’ll most likely be an intern up to his eyeballs in spreadsheets loaded with financial calculations), and assist you in determining things like whether or not “Socially Responsible” investment options really perform as well as other investment options and what the current issues are on tax credits for companies and individuals who try to go “Green.”
Check back in soon for a comprehensive analysis of whether or not the hybrid vehicle economics makes sense and please forward any questions relating to “Green” business and investing to info@shiftmag.com
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Craig Lifschutz is Senior Vice President and Director of Investment Strategy for Prosper Advisors, LLC, a New York Based Registered Investment Advisor. You can reach him at info@shiftmag.com
The views expressed herein are those of the author and do not necessarily reflect those of Prosper Advisers LLC or its affiliated persons. Please also note that the views and information contained herein are for informational purposes only and do not constitute tax or investment advice. Craig Lifschutz is not a Certified Public Accountant. As such, readers should consult their tax advisors regarding tax advice or the tax consequences of their investment activities. Pursuant to Circular 230 nothing in this article was written or intended to be used, and cannot be used, for the purpose of avoiding U.S. federal or state tax penalties. At certain places in this article, live 'links' to other Internet addresses can be accessed. Such external Internet addresses contain information created, published, maintained, or otherwise posted by institutions or organizations independent of Prosper Advisers LLC ("Prosper"). Prosper does not endorse, approve, certify, or control these external Internet addresses and does not guarantee or assume responsibility for the accuracy, completeness, efficacy, timeliness, or correct sequencing of information located at such addresses. Use of any information obtained from such addresses is voluntary, and reliance on it should only be undertaken after an independent review of its accuracy, completeness, efficacy, and timeliness. Reference therein to any specific commercial product, process, or service by trade name, trademark, service mark, manufacturer, or otherwise does not constitute or imply endorsement, recommendation, or favoring by Prosper."
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