We think Nike has done something cool but not entirely sure
 
The good news is that Nike has created a new program called "Reuse-A-Shoe," where you can drop off your ratty old sneaks to be recycled. The bad news is man, they do a horrible job of explaining how it works. Luckily you have Shift to wade through their corporate babble and get you the skinny. Near as we can tell, if you have old stinky kicks with the toe blown out and you want to get rid of them, you can drop them off at select places and Nike will grind them up into different types of material, each of which is used for different sports surfaces like soccer and football fields, basketball and tennis courts, tracks and playground surfacing. Seems like a good idea, right? Never mind that Nike does a lot of yapping about their commitment to "waste elimination" and recycling and community, etc. but make it impossible to tell you where to simply drop off your old shoes. Just go here: