Edun Tees - Reassuringly Expensive
Bono and Wife Poised to Take Over World
In between working for African debt relief, hob nobbing with politicos, and, oh yeah, still rocking with U2, Bono has managed to squeeze in the creation of a clothing line in his spare time. In conjunction with his wife Ali Hewson, and New York designer Rogan Gregory, their professional love child is called Edun (word has it that's "nude" spelled backward). The website claims that Edun "offers a return to nature with a fashion edge." But more importantly, unlike the numerous celebrities who feebly attempt to get into fashion, Edun's 100% organic cotton clothes are actually comfortable and snappy. We dig the all-white Will's Dragon Tee. So will you.
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