Better Thinking. Ltd
How do you usually pick out a t-shirt? Do you look for a striking image or a cool design? Does it have to have that perfect fit? Are you a sucker for the front pocket or a fitted feel? Well, how about a tee that has been colored using environmentally friendly techniques? Or one not stained by the dirt of underpaid or underage children’s hands? If you haven’t thought about these things, then you just haven’t found the Perfect T-Shirt.
Better Thinking, Ltd has initiated an intriguing project, with the help of, well, whoever is willing; they have set out to discover the perfect t-shirt. Posed as a challenge to industries of all types, this quest to uncover the pathways to sustainable design, production, transportation, and consumption is ripe with optimism and ready to change the way the world works…one t-shirt at a time.
By furthering discussion in areas such as eradicating child labor and hazardous working conditions, saving water and eliminating pesticides, and cutting out pollution and reducing reliance on oil, Better Thinking is actively pursuing a sustainable future. The perfect t-shirt wraps itself around issues critical to all business in today’s world, but its fitted focus on the textile industry sets a tangible goal to be achieved. Not wrapped in cotton-coated language dyed with vague color, this project sets out to create the perfect t-shirt as a clear symbol of the thorough washing that all industry so badly needs. Better Thinking’s aims are truly size XXL.
For more information: www.betterthinking.co.uk
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